Ah the controversial cigarette. In the 1940s when more women entered the workforce because men were sent to war, they were able to enjoy a newfound sense of freedom. They could now afford to pay for whatever their hearts desired and shorter hairstyles were favoured, trousers were worn, and cigarettes were smoked.
Ad agencies caught on this new shift and cigarette ads were targeted at women linking smoking to both equality and pleasure and this angle worked with 1 in 3 women smoking in the 1960s. Camel cigarettes came up with the slogan "Torches of Freedom", a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth century.
So much history in a stick of cigarette. Now let me tell you about this charm! Crafted out of 9K Yellow Gold, is a rare Players Navy Cut Cigarette Box with an articulated lid that opens up to reveal 11 sticks of "cigarettes". The front of the box has the word "CIGARETTES", "20" and a "Naval Officer" in enamel. The enamel in blue, off-white, black and brown, is worn on the corners but the words are still legible and clear.
A true collector's item of nostalgic and historical significance.
DETAILS & MEASUREMENTS
9K Yellow Gold (Verified by acid test)
Enamel in Blue, Off-White, black and brown
Gross Weight: 3.6g
15 x 15 x 6.5 mm
HALLMARKS & APPROXIMATE PERIOD
"9", "375", "h" for 1963, Circa 1960s
CONDITION
Wonderful pre-owned condition, light surface wear commensurate with age. Some loss to enamel.
ALL MEASUREMENTS ARE APPROXIMATE
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